Blank, White Space, Nothing!


So you understand that blogging is a must. You have finally made the commitment to go ahead with it, but there is only one problem, you spend a very long time in front of your screen just hoping for inspiration to hit. Nothing! It remains white space and you start to panic. It’s OK, we all suffer from this from time to time.

Would you like some direction on how to get your editorial calendar filled up with great content?

Thought you might, here are some things you may want to give a try.

Answer Questions – no matter what industry you are in, there are sure to be a long list of questions you get asked often. So instead of having to answer them regularly, turn them into blog topics.

Educational – create a how to article. Your audience will love them, it could be a simple how to use your product or something that is related to your niche market.

For example an American formal wear company wrote a blog with images on different ways to tie different styles of neckties.

Feature an Employee – Let customers in by allowing them to learn more about the staff behind your brand. At the same time you can boost staff morale by highlighting a great achievement of theirs.

Reviews – to help demonstrate that you are a leader in your field, consider writing up reviews of various products, latest news and information that would be of interest to your target audience. Just remember, it has to engage them, no good writing about stuff only you find interesting.

With these ideas at the tips of your fingers, I’m sure you will be filling that page up with great words in no time.

If Envious Solutions can assist in anyway, you know where to find us.

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