Simple Ways to Create Content that Converts

Ever sit in front of your computer and wonder – how the heck do I start?  You read a heap of content – whether they are blogs, ads or ebooks……. They all seem to be written in such a way that gets YOU! Ok, so not all the copy you read it fantastic, some of it can be rather boring, …

Surprise and Delight

Gary Vaynerchuck recently wrote about how we should look at ways to surprise and delight your local community. His idea was to reach out to local florists looking to grow their business.  Once he narrowed it down to eight local florists, he put out a community message. He was asking locals to fill out a random form – telling them …

Why Ads on Instagram Work

Instagram monthly active users have skyrocketed in recent years, so I’m guessing your target audience are on there too. Yes – the younger audience has been the first to jump in here, ranging from 18-29 who are willing to shop online – just saying 😉  So if you have an ecom business, then it’s the perfect demographic to tap into. …

The Retargeting Campaign

If you have been following along with me, you are probably at the stage of retargeting.  You’ve all heard it before but probably not sure how, what, where to do it. If you have set your pixel correctly, it’s been collecting some nice data for you.  Perhaps you have had campaigns driving people to your website or a particular product …

Why you need a messenger campaign

Creating messenger campaigns via Facebook is nothing new – yet so many business owners are not tapping into this channel.  So let me explain how you can use it….. No matter what business you are in and why. Over ONE BILLION people use Facebook Messenger as a whole. Yes, I said BILLION. However, in order for this to work in …