Why you should STOP boosting your Facebook posts!

It’s no secret that your organic reach on Facebook is steadily declining and many business owners are tempted to boost their posts – but is it really worth your marketing dollars? There are pros and cons into boosting your Facebook posts but let me cover off some of the more frequently asked questions I get in my workshops. What is …

Hidden Facebook Tools

No doubt – the digital space is crowded but the potential high returns are too hard to ignore. There are many marketing tools in Facebook that I’m sure you already know.  Let me share with you some hidden gems you can use as your arsenal of marketing tools that can give your business an edge over your competitors. These hidden …

Get more people buying into your online course

Before diving into any sales process, especially when using the Facebook platform, you need to consider several criteria, so that you don’t throw your money away! Know your target audience – well You have sold some form of training before You have testimonials from previous students Having said that, it’s important to also understand the buyer’s journey and sales funnel …

Why Old Styles of Marketing Just Won’t Cut the Mustard

With the growing trends in digital marketing, so many businesses are advertising online – and why not when most of the population just can’t seem to put their phones down. However, it does mean you are now in competition with millions of other businesses vying for online users’ attention. Traditionally, you just had to create a Facebook business account, invite …

Essential Digital Marketing Tactics Every Franchise Should Adopt

We’ve heard it all before, we are addicted to our smartphones! Today, 69% of mobile usage accounts for digital media time. That is a lot of tweeting, surfing, texting and emailing. Each of us is essentially walking around with a mini computer in our hand and it’s changing the way we communicate with each other. It is also providing marketers …