Networking – Why it’s good for business

Any business can become overwhelmed with the day-to-day list of things to do. This is magnified if your a sole trader. As you are consumed with the daily running of your business, it is easy to forget one important area & networking. I can hear you already, l don’t have time to go out and meet people!”.  I’ve met many …

Risky Business

The day you decided to start your very own business, you decided to take a risk.  I guess without really knowing it you continue to do just that – for the company you just gave your life too. Just recently I’ve been faced with something some may term as “a fork in the road”. I was reviewing my business and …

Your brand is like a person

Give it personality and teach it to be social, a lot easier said then done, I know.  A good brand appears everywhere, a little like the popular kid at school.  Everyone wants to be his or her friend and hang out.  That’s how you want people to feel when they see your branding.  It all becomes rather emotional and personal.  …