Why Ads on Instagram Work

Instagram monthly active users have skyrocketed in recent years, so I’m guessing your target audience are on there too. Yes – the younger audience has been the first to jump in here, ranging from 18-29 who are willing to shop online – just saying 😉  So if you have an ecom business, then it’s the perfect demographic to tap into. …

The Retargeting Campaign

If you have been following along with me, you are probably at the stage of retargeting.  You’ve all heard it before but probably not sure how, what, where to do it. If you have set your pixel correctly, it’s been collecting some nice data for you.  Perhaps you have had campaigns driving people to your website or a particular product …

Why you need a messenger campaign

Creating messenger campaigns via Facebook is nothing new – yet so many business owners are not tapping into this channel.  So let me explain how you can use it….. No matter what business you are in and why. Over ONE BILLION people use Facebook Messenger as a whole. Yes, I said BILLION. However, in order for this to work in …

Create headlines that make them want to…….

Hmmmm, so what constitutes a great headline.  What do you need to do to get people to STOP in their tracks and consume your ad or even read your blog? Well, David Ogily once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent …

Why did Facebook Ban my Page?

You have started running a variety of Facebook ad campaigns and then all of a sudden you get that dreaded notification. Facebook has banned your ad account! Argh, shock horror, dread, what on earth do you do now? It’s becoming a regular occurrence – even with some professionals. You are sure you have played by all the Facebook rules but yet, without …