The Power of Thank You

Christmas is now only weeks away and I’m sure many of you are busily trying to tie up loose ends and finish off projects before the year is out. Personally, you are probably buying Christmas gifts and getting ready for all things Christmas with your family and loved ones. It got me thinking about the simple act of gratitude and …

Holiday Marketing Tips

December will be here before we know it and it’s a great time to start thinking about your branding leading up to the festive season.  I’ve come up with a few ideas to share with you. Email Signatures Most retail stores are already decked out in Christmas cheer.  Lets’ face it, I’m sure I saw a Christmas tree in one …

Are You Attracting A Grade Clients?

Yes, you know that perfect client. Who understands that you will deliver exactly what they need, you get them, they get you and they pay you your fee – no questions asked! Unfortunately this doesn’t happen all the time. Why? There could be some misalignment with what you put out. I thought I would share a few tips that could …

Push Notification vs Text Messages

I’ve been speaking about push notification with some clients lately and have realised many don’t understand the difference between a push notification and a text message. The opt-in/opt-out dynamic favours push notification and many users have total control over which apps send them notification and can easily control the types of notifications they want to receive from each app. A …

Overcome Communication Challenges

With technology changing at the speed of light, the ways in which a business interacts with their clients and prospective clients needs to keep up. There are numerous channels of communication available online, and with each method comes a new set of challenges. If a business is going to stand out among the crowd, learning how to successfully navigate these …