What’s Your Vibe and Who’s Your Tribe

What’s Your Vibe and Who’s Your Tribe? There is so much mystery around the art of marketing. Why does that work for them and not me? It’s the psychology of what is going on in you and possibly with your potential customers. Stay with me…….. In today’s busy world, we are making decisions in a micro-second . It makes the …

Influencer Marketing

Influencer marketing is an increasingly popular and effective tool in the online marketing world. While using individuals or groups to market a product isn’t new; the digital world, notably social media, has opened up a larger range of possibilities for this type of strategy. What is Influencer Marketing? Influencer marketing is a form of marketing that targets an individual person, …

Why Rebranding Can Be Good For You

At a certain point, you may consider rebranding your business. Companies that choose to go this route do so for a variety of reasons. Perhaps you’re changing the focus of your company or want to seize an opportunity in a new market. Maybe you’ve had a few setbacks and a fresh start would do you good. Whatever the reason, if …

Social Media Automation – Your Pathway to Social Success

By now you know that social media is a must-have for your business. Whether big or small, you would be hard pressed to find a business that doesn’t have at least some presence on social media, often across many different platforms. If you’ve read any blog or book on the subject of social media marketing, you’ve no doubt heard the …

How can You Turn a Browser Into a Paying Customer

It’s a simple fact that not everyone who stumbles across your website is going to turn into a paying customer. If you’ve ever looked through your Google Analytics, you’ve likely run across a metric known as “bounce rate.” Simply put, your bounce rate is the number of visitors who exited your website from the same page they entered. While there …