Hmmmm, so what constitutes a great headline. What do you need to do to get people to STOP in their tracks and consume your ad or even read your blog?
Well, David Ogily once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
He did write that a long time ago – I believe is was some 60 years. I still believe it relevant today. Probably more so with the amount of content we consume daily. Plus, we now need to take into consideration algorithms.
So what is a click worthy headline and what should it entail?
Sometimes short and sweet will work. A maximum of 65 characters will mean it all gets seen in search results. Or think 6 words.
Studies have shown people scan headlines and take in only the first and last three words. So less to read, usually means you have a higher chance of gaining their attention.
Here are some simple tips to consider:-
- Create headlines that include questions
- Speak directly to the reader
- Use interesting adjectives
- Use negative words ie. Before you join another gym STOP and read these tips first to ……
- Use numbers
- Personalise it
Niel Patel has created a formula I believe rather useful and it includes:-
Number or trigger word + Adjective + Keyword + Promise
Now you go and give it a go.
If you want fresh eyes to give it a look over, send it over and I would be more than happy to review it for you.
Want to learn more? I have a mini course on how to create content that converts and you can get it here.
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