Once upon a time…….

Envious Solutions

Story telling is an extremely effective way to speak to your audience, build trust and explain ways you can assist potential clients.

My last blog was all about creating content that packs a punch and there were some handy hints I shared. One of which was to stick with the KISS principle and keep content simple, not too clever that it misses the mark.

Confession time….. I think I broke that rule myself! I posted a short message on my Facebook page *shameless plug, visit www.facebook.com/envioussolutions*, which read, “Turn your database into cash!”. I shared this in a group and got a little negative feedback. Someone posted “Oooh great, yes, lets sell personal information to a third party”. This is NOT what I was suggesting. What I actually meant was, it’s about utilising your own database that you have built over time and being able to upsell your own products/services using a variety of strategies.

The person who made the comment apologised and deleted their negative comment. Was my post too blaze? Maybe, perhaps it was more open to different interpretations.

On the upside, I have had some great success when sharing my various stories, not only about my own business and how I got where I am but also by sharing my client’s stories.

Of course I keep the story generic but by sharing the story of a client and how we managed to achieve a variety of goals for them makes it easy for people to understand how we work.

When people speak of marketing, it’s such a broad field that it can be difficult for people to understand exactly what we can do. So I find sharing stories works well. It works well too if you are trying to sell an intangible product, like our services.

As always, we would love to hear more about some of your stories, so please feel free to share them on our Facebook page.

Looking forward to hearing from you all.

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