Parking Your Ego

I just read an article by Steve Baxter from Shark Tank about building your business on a global scale. As a marketer I love watching Shark Tank. I think those brave soles who stand before the panel with their ideas are embracing every opportunity they can to make their dreams come alive. Steve makes a good point that with the …

Oh, so quiet

Are you consistently putting out content but there seems to be an eerie silence? As far as you’re concerned your content was insightful with your audience in mind. Yet, nobody is liking it, sharing or commenting? So what went wrong? There is a hypothesis proposed by a man named Bryan Warnock and he offers 5 scenarios as to why your …

Risky Business

The day you decided to start your very own business, you decided to take a risk. And I guess without really knowing it you continue to do just that, for this company you just gave life to. A few months ago I was faced with something some may term as “a fork in the road”. I was reviewing my business …

Getting in Good with Social Media

Moan, groan I hear you all wondering what’s the point! I’ve been on social media and nothing is happening. Don’t give up, just yet! Social media is evolving and using it as a marketing tool can be both cost effective and rewarding, IF you keep it interesting, engaging and ever so helpful to your followers. The greatest thing you want …

You had me at hello!

Ever wondered why some people have great success with their email marketing campaigns and you don’t? Cast your mind back to the last time you were at a bar/club and wanted to catch the eye of the good looking lady/guy across the room. Did you shimmy on over there and come up with some clever pick up line? Or did …