We’ve heard it all before, we are addicted to our smartphones! Today, 69% of mobile usage accounts for digital media time. That is a lot of tweeting, surfing, texting and emailing. Each of us is essentially walking around with a mini computer in our hand and it’s changing the way we communicate with each other. It is also providing marketers …

Recently we wrote about assisting the franchise sector, now we have a case study we wanted to share. As they say, the proof is in the pudding. Client Challenge Franchise locations are spread out across the country, which can complicate things a little when a franchisee wishes to advertise effectively to their local unique audience. So in this case study, …

The franchise industry has been in the limelight recently with many internal issues with what seems to be a lack of support. Speaking to some franchise owners we know, we understand it’s not all doom and gloom and believe that there is light at the end of the tunnel. There is an untapped marketing opportunity for those in the franchise …

Ever feel like you reach your audience that little too late? Perhaps your competitors got in just before you and if your offerings are identical, this can be a problem. What if there was a prospecting tool that served your ad to your potential buyers based on their online behaviours using keyword searches, allowing you to enter their buying cycle …

Everywhere you look, people are hooked and engaging with their mobile phones. That to me screams OPPORTUNITY! More and more of your customers are glaring at their phone for hours on end which provides you an abundance of advertising opportunity. Surprisingly though, many companies are spending a very small percentage of their marketing budget on mobile advertising! Digital marketing is …