Did that catch your attention? Did you know the average “open rate” for marketing related e-mails is around 20%? The percentage varies somewhat based on industry but on average a staggering 80% of your e-mails likely aren’t getting opened! The number one question on everyone’s mind? “How do I get my e-mails read?” E-mail marketing is about engagement and the …

Imagine driving along the road when you spot a billboard advertising a restaurant. You glance up and see an image of the smiling staff welcoming you and enticing you in to try their food. Your glance back to the road because, of course, you’re a safe driver, but when you glance back up you notice the image has scrolled to …

We all want them, those great loyal raving fans that talk about how great your services or products are. The biggest question is, how do we get them? What most business owners don’t realise is that every decision made by your customers is made up of a series of complex emotions. One of these emotions is that of belonging. This …

Happy International Women’s Day, in honor of this great day, I wanted to dedicate this blog to all the women from the past, present and future. Women have come a mighty long way in the last few decades and I can only speak of this, as it’s all I have lived, seen and experienced. I never really knew my Grandmothers, …

  I meet business owners daily and they all speak about how they either need to start blogging or are wondering if all their efforts are even worth it. I can tell you now, yes it is worth it. I do need to point out there are many things you need to consider before you put pen to paper or …