It’s in the secret sauce

For years McDonald’s have been holding the ingredients to their secret “Big Mac” sauce, KFC have the secret “Herbs and Spices” and now marketers have the secret to “Attracting an Online Audience”. Yes, we do have a secret that I’m sure you are all dying to hear. It’s becoming increasing difficult to capture and retain your audiences on social networks …

Developing Your Business Through Social Media

Social Media is the buzz word at the moment. Everyone in business is throwing it around and if you’re in marketing like me, it’s almost used by the hour! Let me take you back about a decade when it became rather apparent to most businesses that having a presence online was no longer an option. We are now in the …

Once upon a time…….

Story telling is an extremely effective way to speak to your audience, build trust and explain ways you can assist potential clients. My last blog was all about creating content that packs a punch and there were some handy hints I shared. One of which was to stick with the KISS principle and keep content simple, not too clever that …

Pack a punch with your content

I’ve said it time and time again, content marketing is THE strategy to use. You must, however, do it consistently and most importantly develop content that resonates with your target audience. Many of you out there have taken this advise on board, congratulations to you. There are some common mistakes being made when creating and delivering your marketing messages, in …

Do you want fries with that?

McDonald’s, love them or hate them I think they do a great job of their marketing. They have now taken it a step further, we now get the great experience too! I try and limit the visits we take to McDonald’s but recently took the kids in for a treat. They wanted to “experience” the new make your own burger …