How can You Turn a Browser Into a Paying Customer

It’s a simple fact that not everyone who stumbles across your website is going to turn into a paying customer. If you’ve ever looked through your Google Analytics, you’ve likely run across a metric known as “bounce rate.” Simply put, your bounce rate is the number of visitors who exited your website from the same page they entered. While there …

Why Social Proof Is Necessary

In the age of social media, online review sites, and the way news spreads online like wildfire; a growing number of customers are taking to the web to research businesses and brands before interacting with them. This means that leveraging positive social proof is now more important than ever. Social proof is a psychological phenomenon where we look to the …

Why Email Marketing is Still Effective

In an age where talking to your refrigerator to tell it to order eggs from the store doesn’t seem all that far-fetched, many are quick to assume that email marketing has gone the way of the Dodo. While it’s true that the evolution of technology has presented a multitude of alternatives, don’t count email marketing out just yet. Email marketing …

Finding Your Tribe

In order to grow an idea or business and really climb the wall that millennials have built between the “in crowd” and the “out crowd,” it’s crucial to form a tribe. What is a Tribe? In this context, a tribe is a group of people who all share loyalties to a certain brand, product, or service. These are the people …

SEO Copywriting

If you’ve ever searched the internet for anything specific, (and who hasn’t?), you’ve probably found exactly what you were looking for. But perhaps your first search didn’t yield the result you were looking for so you changed your search term slightly. Did that do the trick? Likely, you’ve found that by using specific words, you’re able to generate results that …