At a certain point, you may consider rebranding your business. Companies that choose to go this route do so for a variety of reasons. Perhaps you’re changing the focus of your company or want to seize an opportunity in a new market. Maybe you’ve had a few setbacks and a fresh start would do you good. Whatever the reason, if …

By now you know that social media is a must-have for your business. Whether big or small, you would be hard pressed to find a business that doesn’t have at least some presence on social media, often across many different platforms. If you’ve read any blog or book on the subject of social media marketing, you’ve no doubt heard the …

It’s a simple fact that not everyone who stumbles across your website is going to turn into a paying customer. If you’ve ever looked through your Google Analytics, you’ve likely run across a metric known as “bounce rate.” Simply put, your bounce rate is the number of visitors who exited your website from the same page they entered. While there …

In the age of social media, online review sites, and the way news spreads online like wildfire; a growing number of customers are taking to the web to research businesses and brands before interacting with them. This means that leveraging positive social proof is now more important than ever. Social proof is a psychological phenomenon where we look to the …