Just about every profession has their own terminology and marketing could well be up there with the most. Sometimes we can forget that people don’t live in our world and what seems normal ordinary language to us, means absolutely nothing to others. So next time your marketer asks you to review the PDF and revise your USP to help improve …

So you understand that blogging is a must. You have finally made the commitment to go ahead with it, but there is only one problem, you spend a very long time in front of your screen just hoping for inspiration to hit. Nothing! It remains white space and you start to panic. It’s OK, we all suffer from this from …

As a small business owner you know that you don’t work the ordinary hours 9 – 5. We often are stretched doing many other jobs within our business, that often see us working well after 5pm and often before 9 am. Our weekends can be taken up with accounting, whilst a lazy Sunday afternoon can sometimes see me filing. Ah, …

Email marketing is nothing new. Without a doubt I’m sure many of you have given it a go and may continue to do so. {INSERT APPLAUSE}. With the improvement of technology using email marketing today is invaluable. Having said that, it is, only if you are taking a good close look at the numbers behind the scenes. These statistics give …

Do you ever wonder why life can throw some people a bunch of lemons and they just know how to turn it into lemonade?  Then you have others that will just sit there with the lemons and wallow in how unfair life can be.  You also have those that sit somewhere in between. OK, so this blog isn’t so much …