I love the enthusiasm and “can do” attitude many of my clients posses. It’s something a start up business or any entrepreneur should posses. It’s equally important they understand the power of outsourcing and surrounding yourself with a quality team. This includes a great digital marketing team.
Let me share with you the 5 main elements that come into play when you are considering the online world and perhaps you will see why outsourcing this element is important.
A Marketing Strategist – they will ultimately be responsible for overseeing your online efforts. As a result they need to understand your business and your target market.
Choosing someone with a good track record is obvious but it’s important to find the balance between their pricing, your budget and their ability to get the most bang for your buck.
A Social Media Manager – this person will put the strategies into action. Not only delivering engaging content but keeping their finger on the pulse when it comes to your demographics.
The Content Creator – writing truly is an art form and skilled content creator is able to create content efficiently and work closely with the marketing team to deliver content in the correct voice. They should be able to create content for anything between a blog to a video. A good content creator knows they only have seconds to grab attention.
A Data Analyst – this person will look at your data in a way that will help the content creator fine tune what is going out to your audience. No point wasting time, money and energy on things that don’t give you a return on this investment.
The Technical Specialist – with the online world it’s hard to dodge the coding side of things. It is a specialised skill that will help polish off the campaigns your digital team want to execute for your business.
So remember, back your business with a dream team of professionals.
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