The Retargeting Campaign

If you have been following along with me, you are probably at the stage of retargeting.  You’ve all heard it before but probably not sure how, what, where to do it.

If you have set your pixel correctly, it’s been collecting some nice data for you.  Perhaps you have had campaigns driving people to your website or a particular product page where you want them to purchase or take action.

Sadly, this doesn’t always happen and that’s because everyone is on a journey, yep that good old customer journey that many of us forget!  Pay attention to it and you will see that you need to segment your customers depending on what part of their journey they are on.

Having said that you need to go back and retarget them now and gently circle them back in a way to engage with them at a deeper level.

So, it’s time to consider a conversion campaign.  Here you are solely focusing on those past visitors and turning them into paying customers or having them take some kind of action.  For example:-

  • Download an ebook
  • Join your email list
  • Engage with your brand via Messenger
  • Complete a survey

Why do these even matter?  It becomes a deeper engagement with your business and you now are offering to provide valuable information in exchange for their email address and more.

This will allow you to refine your messages and craft a sequence designed to build trust, familiarity with your products and services.  Ultimately pushing them down your sales funnel.

It’s a process that is not always a quick sale but essentially worth your time and investment.  If you need assistance with building a retargeting campaign, please reach out or if you want to learn how to do this yourself, purchase our teaching module here.

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