At a certain point, you may consider rebranding your business. Companies that choose to go this route do so for a variety of reasons. Perhaps you’re changing the focus of your company or want to seize an opportunity in a new market. Maybe you’ve had a few setbacks and a fresh start would do you good.
Whatever the reason, if you’re looking to take a shot at rebranding your business there are a few things you should consider before taking the plunge. Rebranding a business can be a headache if you don’t take the right steps at the right times.
Of course, the goal in any rebranding is always to improve the company as a whole. Consider these factors when deciding to rebrand.
Make a List
There is so much more to rebranding a business than just a fancy new logo. The first step to a successful rebrand is to make a list of reasons you want to rebrand your business and ways in which you want to roll it out.
Additionally, list the feelings and values that you want your company to stand for. Too often organisation that have been around for years can look outdated, tired and no longer appeal to the current target market.
One of the reasons why companies don’t tackle a complete rebrand often is that it’s risky. Beyond that, it’s time consuming. As a business owner, recognise the risks involved and evaluate the worth in proceeding.
Generally speaking, people don’t like change. When you take away a name that people have come to recognise, it can be met with suspicion. What are they hiding? Why are they changing? Weigh the pros and cons of the change and anticipate the reaction from customers and the general public.
Know that It Will Take Time
Understand that rebranding a business is a major project with many moving components. It isn’t as simple as picking out a new design for your letterhead. If that is all you are doing, that isn’t rebranding. That’s called “changing your logo.”
Rebranding is a shift in the fundamental direction or focus of a company. Simply put, it’s a process that doesn’t happen overnight.
Customers need to rediscover you, employees need to learn new procedures, etc. It’s going to take time before you find yourself on track and moving on up.
Once You Start, Stay On Course
While companies don’t attempt them often, rebranding can serve as a clean slate for your business. View your decision positively and chart out a bold, new, and exciting direction to steer your company toward.
If you need any assistance with the process and strategies on how to start a rebrand, feel free to give us a call on 1300 467 489.
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