If you’ve ever searched the internet for anything specific, (and who hasn’t?), you’ve probably found exactly what you were looking for. But perhaps your first search didn’t yield the result you were looking for so you changed your search term slightly. Did that do the trick?
Likely, you’ve found that by using specific words, you’re able to generate results that are well-suited for the type of website you’re looking for. Often, you’ll find websites that match perfectly the exact term you used.
It isn’t magic. Welcome to the world of SEO copywriting.
What is SEO Copywriting?
Search Engine Optimisation (SEO) is a blanket term that describes how websites program and position their website in order to show up favorably in searches. Under that umbrella, SEO copywriting is a specialised form of writing that helps a web page let search engines know what can be found there. As a result, the website is matched with search queries.
There are a number of factors that go into SEO copywriting, among them:
- Keywords: these are the specific terms used throughout a web page that helps inform what the website is about.
For example, you’ll notice the phrase “SEO copywriting” has been used a number of times in this article. Once a search engine, such as Google, realises this article is here, they’ll notice that as well. Eventually, this particular web page will start to show up when someone searches for “SEO copywriting”. How well it ranks, and what page of the search results it appears on is part of the overall strategy of effective search engine optimisation.
- The format of the copy. Search engines like web pages and articles that are easy to read and well-formatted. If this article were one long paragraph without any breaks or headings, search engines would note that and likely push it down the rankings. Even though the same words are all there, it isn’t easy to read or properly formatted.
- Tone, length, grammar, and other technical aspects. Again, search engines like copy that is easy to read, makes its point, and demonstrates proper use of the language being used. Run-on sentences, poor grammar, or misspelled words can all negatively impact a website’s SEO.
Why is SEO Copywriting Important?
SEO Copywriting is important for quite a few reasons; most of which are overshadowed by the most important of all— SEO copywriting greatly impacts where in the search engine results your site will rank.
91% of all internet searches don’t make it past page one of the search results. That is, the person searching generally finds what they’re looking for on the first page of the results and doesn’t bother to look further.
When you think about it, with the billions of internet searches that occur each day, that 91% is an amazing statistic. It is a testament to the ability search engines have in delivering effective results to their users. However, it also means that if your website isn’t showing up well in those results, you’re missing out on views.
The Bottom Line on SEO Copywriting
A proper SEO strategy will help increase your website’s standing in search results. This means better page rank, more traffic, and in theory: more business for you! There are many components that factor into an effective overall SEO strategy, and your copywriting is one of the more importance pieces.
If your website is getting an overhaul or you just need fresh content, give us a call and see if we can make a difference to your business.
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