Micro-Moments ~ What they are, and How to WIN them!

Congratulations, mobile. You have forever changed the face of marketing. A bold statement? Perhaps, but it’s true! The way your customers consume information, browse products, and more importantly, make purchases, has been altered by the rise of mobile. Traditional marketing focuses heavily on demographics. Which newspaper or magazine will best reach your target audience? Which radio time slot is best …

Instagram – Is it for you?

When it comes to marketing your company to prospective clients and consumers, you want to be certain that you’re reaching out to the right demographics through proper channels. Social media plays a huge part in this, and for companies trying to market themselves on social media, Instagram might be the tool for you! Know the Numbers If you’re looking to …

Communication Challenges for 2017

With technology changing at the speed of light, the ways in which a business interacts with their clients and prospective clients needs to keep up. There are numerous channels of communication available online, and with each method comes a new set of challenges. If a business is going to stand out among the crowd, learning how to successfully navigate these …

How LinkedIn can grow your business

Many of you already know that as a business owner you need to join a variety of social networks to promote your products and services. However, each network will offer you a different opportunity. Facebook will help you build brand awareness, reach a wide audience and gather leads. Twitter is popular for those in customer service whilst LinkedIn of course …