Risky Business

The day you decided to start your very own business, you decided to take a risk. And I guess without really knowing it you continue to do just that, for this company you just gave life to. A few months ago I was faced with something some may term as “a fork in the road”. I was reviewing my business …

Getting in Good with Social Media

Moan, groan I hear you all wondering what’s the point! I’ve been on social media and nothing is happening. Don’t give up, just yet! Social media is evolving and using it as a marketing tool can be both cost effective and rewarding, IF you keep it interesting, engaging and ever so helpful to your followers. The greatest thing you want …

You had me at hello!

Ever wondered why some people have great success with their email marketing campaigns and you don’t? Cast your mind back to the last time you were at a bar/club and wanted to catch the eye of the good looking lady/guy across the room. Did you shimmy on over there and come up with some clever pick up line? Or did …

5 Simple Tips to Writing Your Marketing Plan

  A marketing plan is your roadmap to success. It doesn’t have to be pages and pages long, although I do like detail. You can have a simple one that sets out your goals for the next 12 months.  A good marketing plan needs to be clear about your objectives, how you will achieve them. It needs to be realistic, …

Holiday Mode

I write this blog whilst I sit by the pool, sipping a Pina Colada, on a cruise liner. I did promise myself I wouldn’t work but like I mentioned before, ideas come at strange times and places. I’m sitting here on my last day of our 8 day cruise reflecting on the great time we have had as a family. …