What constitutes a great plan?

So 2016 has begun and no doubt many of you have created a plan of some sort. Perhaps it’s a new business plan, marketing plan or just a simple two page document that outlines what you want to achieve this year. I hear much of this regularly as we start the business year. What I don’t hear a lot of …

It’s a dog’s world!

Unless you have been living under a rock you all know about Mitchell Pearce, the Roosters player and his dog story. The news flooded the newspapers, radio and most social media platforms and there was no shortage of people sharing their thoughts. Is it really newsworthy? It’s controversial, and that’s why it hit so many platforms! Mitchell no doubt had …

6 Easy Steps To Creating A Marketing Plan

  As the year come to a close many of you will start to look back and review what you achieved over the last 12 months. Maybe you achieved all that you set out to, maybe you missed the mark on some things. All I know is when it comes to marketing, we all need a plan. Some marketing plans …

Oh, so quiet

Are you consistently putting out content but there seems to be an eerie silence? As far as you’re concerned your content was insightful with your audience in mind. Yet, nobody is liking it, sharing or commenting? So what went wrong? There is a hypothesis proposed by a man named Bryan Warnock and he offers 5 scenarios as to why your …

Risky Business

The day you decided to start your very own business, you decided to take a risk. And I guess without really knowing it you continue to do just that, for this company you just gave life to. A few months ago I was faced with something some may term as “a fork in the road”. I was reviewing my business …