Set and Forget

Did you start your 2015 with a list of goals you want to achieve in your business and personal life? Did you develop a strategy on how you are going to achieve that? Are they realistic, achievable and measurable? Or are you setting yourself up for failure? I just spent last night at my daughters dancing lesson. The mums sit …

The Dream Team

I love the enthusiasm and “can do” attitude many of my clients posses. It’s something a start up business or any entrepreneur should posses. It’s equally important they understand the power of outsourcing and surrounding yourself with a quality team. This includes a great digital marketing team. Let me share with you the 5 main elements that come into play …

Parking Your Ego

I just read an article by Steve Baxter from Shark Tank about building your business on a global scale. As a marketer I love watching Shark Tank. I think those brave soles who stand before the panel with their ideas are embracing every opportunity they can to make their dreams come alive. Steve makes a good point that with the …

Oh, so quiet

Are you consistently putting out content but there seems to be an eerie silence? As far as you’re concerned your content was insightful with your audience in mind. Yet, nobody is liking it, sharing or commenting? So what went wrong? There is a hypothesis proposed by a man named Bryan Warnock and he offers 5 scenarios as to why your …

Risky Business

The day you decided to start your very own business, you decided to take a risk. And I guess without really knowing it you continue to do just that, for this company you just gave life to. A few months ago I was faced with something some may term as “a fork in the road”. I was reviewing my business …